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THEME 2025: "Minds Over AI" - MIL in Digital Spaces

Artificial intelligence is rapidly transforming the way information is produced, distributed, and consumed in digital spaces. As AI technologies become more integrated into everyday communication, shaping news feeds, search results, and even content creation, the need for strong media and information literacy (MIL) has become increasingly urgent. MIL equips individuals with the critical thinking skills necessary to recognize, evaluate, and responsibly interact with AI-generated content. It empowers people to question sources, understand algorithmic influence, and make informed decisions in a digital environment dominated by automated systems. Emphasizing "Minds Over AI," the focus is on ensuring that human judgment, ethics, and critical awareness guide the use and interpretation of AI in our media landscapes.

This year's Global Media and Information Literacy (MIL) Week takes place on the 24 ¨C 31 October, in the city of Cartagena de Indias, Colombia. 

Background

Media and Information Literacy for the Public Good

In 2021, the UN General Assembly to commemorate Media and Information Literacy (MIL) week, citing the need for the dissemination of factual, timely, targeted, clear, accessible, multilingual and science-based information. The resolution recognizes that the substantial digital divide and data inequalities that exist among different countries and within them, can be addressed in part by improving people¡¯s competencies to seek, receive and impart information in the digital realm.

In the current ecosystem of complex and sometimes contradictory messages and meanings, it is hard to conceive of the public good being advanced, if the public is disempowered in the face of opportunities and threats. Each individual needs to be equipped with media and information literacy competencies to understand the stakes, and to contribute to and benefit from information and communication opportunities.

, commemorated annually, is a major occasion for stakeholders to review and celebrate the progress achieved towards ¡°.¡±&²Ô²ú²õ±è;

What is Media and Information Literacy?

Our brains depend on information to work optimally. The quality of information we engage with largely determines our perceptions, beliefs and attitudes. It could be information from other persons, the media, libraries, archives, museums, publishers, or other information providers including those on the Internet.

People across the world are witnessing a dramatic increase in access to information and communication. While some people are starved for information, others are flooded with print, broadcast and digital content. Media and Information Literacy (MIL) provides answers to the questions that we all ask ourselves at some point. How can we access, search, critically assess, use and contribute content wisely, both online and offline? What are our rights online and offline? What are the ethical issues surrounding the access and use of information? How can we engage with media and information and communications technologies (ICTs) to promote equality, intercultural and interreligious dialogue, peace, freedom of expression and access to information?

Through capacity-building resources, such as , and articulation, and assessment framework, supports the development of among people.